1979 / 112 PAGES.
Language: In two editions: Italian, French
The myth of Paris as the capital of everything was also fuelled by gems like the Journal des Dames et des Modes; this sophisticated and original fashion magazine came out three times a month between 1912 and 1914.
A limited-edition publication during the Belle Époque, with colour au pochoir illustrations by the most popular illustrators at the time (Brunelleschi, Bakst and Marty, among others), the Journal and its fashion plates ruled Monsieurs, Madames and Mademoiselles and the grands couturiers who dressed them.
With its exquisite format and layout, society news, poetic texts, remarks on colour and fashion reports, the Journal was the last witty, sophisticated, unconventional and aesthetic-leaning breath of a happy, optimistic society.