Franco Maria Ricci publisher and designer

The book outlines a portrait of Franco Maria Ricci as a designer and publisher and, despite being partial and dated 1982, it pinpoints the main features of his style and key phases in his graphic and editorial production. From the early experiments for the Municipality of Parma to the brands designed for renowned companies, from entire campaigns conceived and designed (blending elegance and pop art) for SCIC kitchens to furniture design for the Victoria and Albert line, all the way down to the series that would lay the foundation for his first publishing productions: “Segni dell’Uomo”, “Morgana” and “Iconographia”. Plus, the “mad” editorial enterprise represented by the new edition of the Encyclopédie by Diderot and D’Alembert. The introductory essays offer further insight into Franco Maria Ricci’s style and philosophy, through the close-up perspective of the people who saw his activity start and grow.