Armani

Giorgio Armani’s first official collection with his “label” (1975) marked a new chapter in people’s way of dressing, offering a new contemporary style of “tailoring” in contrast with the romantic style of the time. While, on the one hand, George Sand was making a comeback, on the other hand and paying homage to her “daring” style, men were – for a moment – returning to their own historical flamboyance. This volume presents a vast selection of his inventions in style, collecting drawings that eliminate both the frontal pose of fashion plates and bodies structured according to proportional models that used to be academic and thus, depending on the era, redesigned following different formulas (elongated or tall, slim figures, figures with no bosom and buttocks or, instead, with an accentuation of the bosom and buttocks). These design models show how Armani let the ritual stereotype of the “fashion recital” fall by the wayside to embark on an entirely personal and original path.